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As part of my updated beauty content schedule, I’m committing to one product review or endorsement each week—starting with a game-changing recommendation from my stylist: the It’s a 10 Miracle Leave-In Product. If you’re looking for the best leave-in conditioner for damaged hair, this might be your new holy grail.

My Hair Journey (and Why I Needed a Miracle)
Fun fact: in the world of pageantry, blondes often place higher. That little insight kicked off my long journey from deep brunette to platinum blonde and back again. Over the years, I’ve put my hair through intense color treatments– some beautiful, some regrettable– and while I’ve finally returned to my natural dark brown, the damage has lingered.
Even though I’m no longer bleaching my hair regularly, my strands have still felt dry, brittle, and frizz-prone. My stylist suggested I try It’s a 10, and honestly? I didn’t have high hopes at first. My hair was that bad. But after one use, I saw and felt a visible difference– and now, it’s a staple in my routine.
What Makes It’s a 10 So Special?
As its name suggests, It’s a 10 Miracle Leave-In promises to do ten things instantly:
- Repairs dry, damaged hair
- Adds shine
- Detangles
- Controls frizz
- Seals and protects hair color
- Prevents split ends
- Stops hair breakage
- Creates silkiness
- Enhances natural body
- Acts as a flat iron spray and thermal protector
The wild part? In my experience, it genuinely delivers on every single claim.
How I Use It
After shampooing and conditioning, I generously spray It’s a 10 throughout my damp hair and comb through to evenly distribute. Although you can dry your hair right away, I typically let it sit for about an hour before blow-drying to give it time to work its magic.
From the very first use, my hair felt softer, shinier, and significantly less frizzy. After about three weeks of consistent use, I started receiving compliments left and right, even though I hadn’t been to the salon in weeks.
Where to Buy + Is It Worth the Price?
You can find It’s a 10 Miracle Leave-In Product at most drugstores, salons, and online retailers, like Amazon. A 4 oz bottle typically runs under $20, and a 10 oz bottle is typically just under $30 (way better value). While it may seem a bit pricey for a drugstore brand, the formula is concentrated, lasts for weeks, and (most importantly) it works. If you’re struggling with dryness or frizz, this product is absolutely worth the investment.
Runner-Up Hair Repair Favorites
If you’re exploring other options or want to rotate products, here are five runner-up favorites for hair repair and heat protection–
- SH-RD Protein Cream– This protein-rich leave-in treatment is great if your hair needs a little extra TLC before heat styling. It helps protect and rebuild damaged strands, and a little goes a long way. I especially like it on days when my ends feel dry or stressed from too much heat.
- Moroccanoil Treatment– Moroccanoil has been a staple in my routine for years. It adds shine, smooths frizz, and hydrates without feeling greasy. It also works really well on extensions and even wigs—just a tiny bit makes a big difference.
- Biolage Strength Recovery Leave-In Conditioning Spray– This lightweight spray is perfect for detangling and softening right out of the shower. It’s not heavy at all, so it won’t weigh your hair down, and it helps keep things manageable, especially if your hair tends to tangle easily.
- Biolage Smooth Proof Leave-In Cream– If you’re trying to skip the flat iron, this is a great option. It helps tame frizz and smooth out your hair without needing to heat style. I use it when I want a softer, more polished look with minimal effort.
- Nexxus Therappe Shampoo and Humectress Conditioner– This duo is great for dry or damaged hair. It helps with split ends and leaves your hair feeling softer and more manageable. I’ve used it off and on for years and always come back to it when my hair needs a little extra repair. Read my full review here!
And if your hair is in need of instant volume, don’t underestimate the power of good extensions. Clip-ins are great for temporary glam, while sewn or glued extensions offer longer-term fullness (though they’re not the most comfortable option). Before Miss Florida, I had glued-in extensions added, and they completely transformed my look.
So… what my final verdict? If you’re wondering whether It’s a 10 Miracle Leave-In Product is worth the hype, I can confidently say yes. It delivers on its claims, simplifies your hair routine, and brings salon-quality results to your bathroom counter. Whether your hair is color-treated, heat-styled, or just naturally dry, this product is a must-try.
Have you used It’s a 10? What are your favorite deep conditioners or leave-ins for hair repair? Let me know in the comments—I love discovering new products to test!
Yay! I am so happy you did a review on this product! I was skeptical about the product but I am going to run out and buy some asap! My biggest problem is static! My daughter has the same problem. I have been fighting this for years. Hopefully this product will help!
Happy Monday!
XO
Frizz//static are my WORST enemies, Brooke, and this stuff (so far) has worked like a charm! I'm such a fan. Just make sure you buy the smaller bottle in case it doesn't work as well on your hair. It's a 10 comes in like 17 different sizes. Have a great week! Oh, and HAPPY MONDAY! :)
xo,
Steph
I've heard so many awesome things about this product, but the price always held me back. I might have to look for a sale now, because it sounds awesome!
Hey Martha! I completely understand what you mean. It's a 10 comes in smaller bottles than this one, so I think you can test it for under $10. It's definitely worth it in my opinion, but make sure you like it before you buy the full size. It's pretty awesome, though; I'll be honest! Happy Monday! :)
xo,
Steph
Moroccan Oil is the best!!
Check out my online beauty store: http://beautybymissash.blogspot.ca/
Moroccan Oil is ah-mazing stuff. The smell alone is enough for me, let alone its amazing hair revival capabilities. Love it!
xo,
Steph
My hair stylist always tells me I need some more moisture in my routine, but some of the ones I've tried make my hair look too greasy instantly! I'll give this one a shot…I too went from dirty blonde to blonder, then had an early mid life crisis (lol, not really) and went dark dark dark brown, then gradually back to blonde. My hair paid for it with the dryness. Thanks for sharing!
If anyone understands dry, damaged hair… it's me! Just make sure you spray it in before blow drying, and your problem will be solved. Totally understand the greasy hair problem, by the way; mine's the same way! Happy Monday, darling!
xo,
Steph
matrix Biolage leave in is one of my HG! thanks for sharing ;)
I KNOW! It's fabulous stuff. Of course, thanks for stopping by, girl! Have a great week.
xo,
Steph
I just finished my bottle of It's a 10! One more thing it does – smells really good!
I, too, damaged the crap out of my hair with a recent bout of platinum. Plus, I blow out and flat iron my hair almost every day! Yikes! So moisture and repair are always needed here!
Also, totally jelly you're getting extensions. Clamped or bonded? I want them so bad! But I decided to experiment with clip ins first. I'm over it. Want more semi-permanent ones!
http://www.mommacandy.com
Hey Shauna! I used to be the same way, but my stylist scared the bajeesus out of me by telling me all my hair would fall out if I kept up that heat routine. I only wash/condition/style it 2-3 times a week, depending on my activities during the day (workout=wash hair). I'm so glad I found this stuff!
The ones I used at Miss Florida were bonded, and while they lasted a while (2-3 weeks), they irritated my scalp SO BADLY. I'm getting clip-in ones for now, strictly cause I've heard amazing things about their ease of application//removal. I may end up reverting back to bonding, but we'll see… I'm such an extensions freak. I love them!
So glad you stopped by! Have a fabulous week :)
xo,
Steph
I sweat by it's a 10 miracle leave in! Don't know how I would get a comb through my hair after a shower without it.
xo Ashley
http://www.ashnfashn.com
I do now, too! I'm so glad I tried it. Thanks for stopping by, girl! Have a fabulous week :)
xo,
Steph
I'm glad you posted this review. My hair dresser is always trying to get me to try it. I can never tell if it is a good product, or if they are just trying to "sell." I'll have to try it now :)
I know EXACTLY what you mean. I'm normally hesitant to buy products from salons, too, but my current stylist is very aware of my frugality. Plus, I never buy them from the salon directly; Amazon/Target/Walmart have way better prices! Give it a try; definitely worth it! Have a great week, Jo :)
xo,
Steph
I am going to look into the its a 10, I have very thin hair!~New follower from the gfc bloghop!
xoxo_Laila
http://www.townhousepalette.com/
Definitely worth a try in my opinion! Thanks for stopping by, Laila :) So glad to have you!
xo,
Steph
I need to pick some of this up! I've heard so many people rave about it!
It's amazing! I'll let you try it when I come visit you :)
I'm totally a sucker for hair stuff….I esp. like the Moroccan Oil, it really does wonders for my hair!!!
REBECCA
http://www.redtagchiclosangeles.com
Moroccan Oil is FABULOUS stuff… and I could literally smell it all day. Glad you stopped by, Rebecca! Have a great week :)
xo,
Steph
Wow thank you for this review! I am definitely going to go buy the "It's a 10" product. Sounds like something I need for my hair!
It's wonderful! I'm such a fan. It's pricier, but you can also get the It's a 10 Leave-In Conditioner with Keratin in it… ugh, that stuff is the BEST. Thanks for stopping by, Kathryn!
xo,
Steph
Thanks so much for this review. I am buying this straight away! I did the exact same thing to my hair and it is so badly suffering :( I'm hoping this retsores some shine!
I bet your extensions will look amazing :)
http://learningtowalkintherain.blogspot.com.au/
It will! I'm serious, within one use (and I let mine sit for about an hour before blow drying) my hair was shinier, more voluminous, and less frizzy. I love this stuff! So glad you liked the review. Have a fabulous week :)
xo,
Steph
Hello!
Thanks for stopping by my blog, commenting, and the follow, that was really sweet of you. Now, I'm returning the favor and I'm your newest follower:) Have a great day!
Carissa
Lillies & Silk
Thanks, Carissa! I appreciate it :) Have a fabulous weekend.
xo,
Steph
I'm not a huge hair product fan, BUT…I love, love, love it's a 10 and use it everyday!
Great product and doesn't weigh my hair down. Amazing stuff!!!!!
Tikaa
http://www.totallytikaa.com
Right?! It's the best! And I'm the same way; I hate when products make my newly washed hair feel greasy. Kind of defeats the purpose of washing//conditioning. Glad you stopped by! Have a fabulous day!
xo,
Steph
I use it's a 10 Miracle every day! I love it!
Isn't it the best?! Love it, too! Have a fabulous week.
xo,
Steph
Hi Stephanie. Great products, which I love. As a former hair stylist, these are wonderful items to have. Very sweet blog, Stephanie.
Hey Linda! Thank you :) Let me know if you recommend anything else. I'm always willing to try stylist-approved products, especially since my hair is so damaged. Have a great day!
xo,
Steph
I am a huge fan of MoroccanOil!
-Mia
http://www.msmiamaree.com
That makes two of us…I'm obsessed! Have a fabulous week! :)
xo,
Steph
This stuff sounds great! (Please thank your stylist for me.) I've also heard that coconut oil does wonders, but I haven't tried it.
Great review. =0)
~Kim
http://2justByou.blogspot.com
I've heard the same thing! I need to try coconut oil one of these days… I'll take any conditioning I can get at this point. Glad you enjoyed it :) Have a wonderful weekend, Kim!
xo,
Steph
Hey there pretty girl! I'm so happy you hopped by my blog today so I could "meet" you. I'm following you now and look forward to getting to know each other better. Thanks so much for linking up this week!
Alison
http://www.getyourprettyon.com
I know! I'm so glad we're connected. Of course, thanks for having me :) Have a fabulous weekend!
xo,
Steph
Moroccan oil is my all time favorite and I've used Biolage for years. Lovin' your awesome blog!
Sherry
http://www.thelifeofthepartyblog.com
Thanks, Sherry! Moroccan Oil is amazing stuff, and Biolage has been my go-to brand for hair care since I started color treating. So glad you stopped by! Have a wonderful weekend.
xo,
Steph
I totally want to try this!!!! My hair is pretty healthy right now (thanks to the prenatal pills) but I will def need something after the baby!! Thank you for reviewing. I'm so picky and skeptical, I hardly ever give hair products a try lol.
Happy Tuesday!
Redheaded Daybook
Hey girl! You HAVE to give this stuff a try… I've never heard of anyone not loving it. Happy Tuesday to you, too!!!
xo,
Stephanie
Given the price I was hesitant to order but went out on a limb with this after reading the other reviews. I was really happy that I did because this works wonderfully.It’s a 10 Haircare Miracle Leave was more expensive than I would have liked but after using it, I would definitely order it again. My sister-in-law will be getting a bottle for her birthday as part of her present for sure this year.
I can totally relate to the struggle of maintaining healthy hair after so many color changes—your dedication to keeping it in great shape is inspiring! And receiving compliments must feel incredible, especially knowing it’s all thanks to this product. Can’t wait to hear how your new darker look and extensions turn out at your appointment! Keep sharing those beauty tips; they’re so helpful!